Driftor
Year
2025
Client
Roughcut
Services
Brand Strategy
Project Goals
The goal was to create a digital experience that reflects Driftor's confidence, clarity, and momentum. From identity to interface, every element was built to reinforce trust and guide users through key information with ease.
Beyond visual design, the focus was on scalability, performance, and flexibility - ensuring the brand can grow without friction while delivering a consistent experience across all devices and touchpoints.
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Result
Since launch, Driftor has seen measurable improvements across key metrics - including a significant uptick in engagement, lower bounce rates, and increased client inquiries through the site. The refined brand identity has also helped them attract the right kind of attention from both customers and partners.
More than numbers, the project gave Driftor a renewed sense of clarity and confidence in how they show up online. The new system makes updates easier, keeps messaging aligned, and supports long-term growth with consistency and ease.
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